Hed Cycling Products is the official Technical and Performance advisor to Team HTC-Highroad. Steve Hed has spent more that 20 years honing his skill and knowledge in the wind tunnel, making riders and equipment of all types as fast as possible.  Proof of this expertise is well demonstrated in the countless time trial victories racked up by the team.  Other technologies developed by Hed are utilized frequently to advise the team on the proper equipment choices or techniques for a particular race or stage. 

HED cycling products designs and manufactures 16 different models of composite wheels, exported worldwide and used in events from the Tour de France to the Hawaii Ironman to the pretigious North Oaks triathlon championship. Every single wheel is still handmade.